Privacy Policy

Website Privacy Policy

Last modified: 10/26/21

Introduction

The Generalist, LLC (“Company” or ”We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website WWW.READTHEGENERALIST.COM (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Company or any third party; or
• Any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of [13/16]

Our Website is not intended for children under [13] years of age. No one under age [13] may provide any information to the Website. We do not knowingly collect personal information from children under [13]. If you are under [13], do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under [13] without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under [13], please contact us at hey@readthegeneralist.com.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see [Your California Privacy Rights] for more information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, e-mail address, telephone number or any other identifier by which you may be contacted online or offline (“personal information”);
• That is about you but individually does not identify you; and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies.

Information You Provide to Us  

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of subscribing to our service or posting material. We may also ask you for information when you report a problem with our Website.
• Records and copies of your correspondence (including email addresses) if you contact us.
• Your search queries on the Website.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. [Although you may set certain privacy settings for such information by logging into your account profile], please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies  

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
• Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

Google Analytics

We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To analyze IP addresses and website traffic as described in “Google Analytics” above.
• To provide you with notices about your subscription, including expiration and renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Website or any products or services we offer or provide though it.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

For more information, see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business, including Google Analytics.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of The Generalist, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by The Generalist, LLC about our Website users is among the assets transferred.
• To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your email address to the recipients.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use WWW.READTHEGENERALIST.COM/TERMS and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of The Generalist, LLC, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on our website when you visit or by sending us an email stating your request to hey@readthegeneralist.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

California residents may have additional personal information rights and choices. Please see [Your California Privacy Rights] for more information.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website and visiting your account profile page.

You may also send us an email at hey@readthegeneralist.com to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users.

California residents may have additional personal information rights and choices. Please see [Your California Privacy Rights] for more information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit The State of California website.

This Section is applies only to California consumers and the PersonalInformation of California consumers. If you are a California resident, the processing of certain personal data about you may be subject to the California ConsumerPrivacy Act (“CCPA”) and other applicable California state privacy laws. If you have any questions about whether this CCPA Policy applies to you, please contact us at hey@readthegeneralist.com.

No Sale of Personal Information

We do not sell personal information.

Individual Rights

The CCPA provides California consumers with several individual rights with respect to Personal Information. Note that these rights apply to individual consumers, not to companies. This section describes those rights in detail and provides information on how to exercise those rights.

Exercising Your Rights

To exercise any of the rights described in this section, please contact us at hey@readthegeneralist.com with (i) a complete description of your request, including the specific right(s) you wish to exercise and (ii) sufficient information about you so we can confirm that your request is a verifiable customer request, including at a minimum your name and email address. Once we have received your verifiable consumer request, we will respond consistent with applicable law. 

Please note that you may also designate an authorized agent to make a request on your behalf. In order for us to process a request from your authorized agent, we must (i) confirm that the agent is a natural person or business entity registered with the Secretary of State that you have authorized to act on your behalf, (ii) receive from you a copy of the written authorization that provides the authorized agent to act on your behalf, and(iii) verify your identity by asking you to provide us sufficient information in order to do so.

Your Right to Know

You have a right to know what personal information we use, disclose, or sell. We provide that information here in our CCPA policy as well as in our privacy policy.

Access and Data Portability Rights

You have a right to request information about our collection, use, and disclosure of your personal information over the prior 12 months, and ask that we provide you with the following information:

1.     Categories of and specific pieces of personal information we have collected about you.

2.     Categories of sources from which we collect personal information.

3.     Purposes for collecting, using, or selling personal information.

4.     Categories of third parties with which we share personal information.

5.     Categories of personal information disclosed about you for a business purpose.

6.     If applicable, categories of personal information sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold.

Deletion Rights

You have the right to request that we delete Personal Information about you that we have collected, subject to certain exceptions. 

You may also access, edit, or delete certain of your Personal Information through your account settings. Please review our Privacy Policy, in the section titled “What Personal Information can I access?,” for more details.

The Right to Opt Out

You have the right to opt out of the sale of your personal information. Were we ever to sell personal information, we would provide information on our opt out process in an updated version of this document.

Non-Discrimination Rights

You have the right not to receive discriminatory treatment for the exercise of your rights under the CCPA.

Personal Data Collected

The list below describes the category of Personal Information we collect by reference to the categories specified by the CCPA:

Category: Identifiers

We collect: Your name, IP address, email address and Twitter handle

Source(s): You; automatic collection (IP address only)

Category: CustomerRecord Information

We collect: Your name, your email address, your user bio, your subscriptions and unsubscriptions, your settings and preferences with our service, reactions you submit to posts and comments (“likes”), user comments, user photos, user profile information, public Twitter profile information, and publication and authorship information, your search history on the Website

Source(s): You;Twitter (with your permission)

Category: Commercial information

We collect: Records of products/services purchased by you on the Website

Source(s): You

Category: Internet or other network activity

We collect: Browsing history, search history, and interaction data on your use of our Website and from links in emails

Source(s): You; automatic collection

Category: Geolocation data

We collect: Your IP address

Category: You; Automatic collection (see our Privacy Policy for more information on tracking technologies we use for automatic data collection)

Category: Sensory Data

We collect: User photos, Twitter profile photo

Category: You,Twitter (with your permission)

Please see our Privacy Policy for more information on tracking technologies we use for automatic data collection.We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice.

Use of Personal Information

In the last 12 months, we have used or disclosed certain PersonalInformation we collected for the following business purposes:

Business Purpose: To provide, support, and develop our website, products, and services

Categories of Personal Information: Identifiers,Customer Record Information, Sensory Data, Internet of other network activity

Business Purpose: To create, maintain, customize, and secure your account with us

Categories of Personal Information: Identifiers,Customer Record Information

Business Purpose: To process your requests, purchases, transactions, and payments and prevent transactional fraud

Categories of Personal Information: CommercialInformation 

Business Purpose: To directly respond to your requests or inquiries, including to investigate and address your concerns and monitor and improve our responses, or to otherwise meet the reason for which you provided the information.

Categories of Personal Information: Identifiers,Customer Record Information, Commercial Information, Sensory Data, Internet or other network activity

Business Purpose: To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business

Categories of Personal Information: Identifiers

We may further disclose each category of Personal Information to our affiliates, to our professional advisors, in connection with our compliance and protection activities and in connection with business transfers as described in our Privacy Policy.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

hey@readthegeneralist.com

To register a complaint or concern, please email hey@readthegeneralist.com.

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